Web Application Schema Builder

Web Application Schema Builder (JSON-LD) — Free, Fast & Rich-Results

A fast, no-code way to create valid schema.org/WebApplication or SoftwareApplication JSON-LD for your tool pages. Add a few details, click Build, and paste the code into your WordPress/Kadence page. Clean structured data like this helps Google understand your app, improves SEO, and increases your chances of Rich Results.

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Web Application Schema Builder (JSON‑LD)

Web Application Schema Builder (JSON‑LD)

Generate valid schema.org/WebApplication (or SoftwareApplication) JSON‑LD for your tool pages. Copy‑paste into your WordPress (HTML block) under the <script type="application/ld+json"> tag.

1) App Basics

Required fields are marked with *
Please enter an operating system.
Name is required.
Enter a valid HTTPS URL.
Description is required.

2) Publisher, Pricing & Ratings

Publisher name is required.
Paid app? (unchecked = Free)
Include Aggregate Rating?

Tip: For free tools, Google still expects an offers object. We emit price 0 with your currency when “Paid app” is off.

3) JSON‑LD Output

Paste into your page inside <script type="application/ld+json">…</script>. Validate with Google Rich Results Test → “Test code”.

Common gotchas (quick checklist)

  • ✅ Name, URL, operatingSystem and description are required.
  • ✅ Include offers even if free (price: 0 & a valid priceCurrency like INR/USD).
  • ✅ Avoid placeholders in URLs (no example.com), and ensure https://.
  • ✅ If you add ratings, make sure the numbers reflect visible on‑page reviews.
  • ✅ Use WebApplication for browser‑based tools; SoftwareApplication for downloadable apps.
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What is a Web Application Schema Generator?

A Web Application Schema Generator is a utility that builds JSON-LD markup for app pages using the Schema.org vocabulary. It outputs the properties search engines expect (name, platform/OS, pricing, optional ratings, etc.) so you can paste them into your page without hand-coding. Google recommends JSON-LD where possible because it’s easiest to implement and maintain at scale.

For software apps (including browser-based tools), Google’s Software Application guidance calls out key properties, such as name, offers. Price (set to 0 if the app is free), and either a review or aggregate Rating when you want ratings to be eligible. Our generator is designed to make those fields simple and consistent. Google for Developers

How to use the Web Application generator (quick)

  1. Select Web Application (browser tool) or Software Application (downloadable).
  2. Add Name, Canonical URL, Description, Operating system.
  3. (Optional) Fill Category/Sub-category, version, publish date, featureList, screenshots, image/logo, sameAs.
  4. Add Publisher (brand/person).
  5. Pricing: leave free (price 0) or toggle Paid and set price/currency.
  6. (Optional) Ratings: only add aggregateRating if you visibly show ratings on the page.
  7. Click Build → Copy, paste inside <script type="application/ld+json">…</script>, and validate in the Rich Results Test.
women is using the Web Application generator tools on her computer

Web Application Schema Builder (JSON-LD) — no code, no errors

Why use WebApplication/SoftwareApplication schema?

Search engines look for structured data to understand the purpose, platform, and pricing of your app. With correct JSON-LD, you can clearly communicate:

  • App type (WebApplication or SoftwareApplication)
  • Operating system (Web/Android/iOS/Windows)
  • Offers (free or paid, with currency)
  • Optional details: feature List, screenshots, aggregate Rating, same As profiles

This reduces schema errors, supports enhanced search appearance, and keeps your tool pages consistent across the site.

Best practices that prevent errors

  • Always include offers: Google’s doc lists offers.price as required; use 0 for free apps and include priceCurrency when paid.
  • Ratings must be visible: If you mark up aggregateRating, show the rating value and count on the page.
  • Use the right type + OS: Prefer WebApplication/SoftwareApplication and include operatingSystem; applicationCategory is recommended (e.g., SEOApplication, FinanceApplication).
  • Stick to JSON-LD where possible for simpler maintenance.
  • Validate every edit with the Rich Results Test, then let Google recrawl.

FAQs

Q1) Should I pick WebApplication or SoftwareApplication?
Use WebApplication for browser-based tools (no install). Use SoftwareApplication for downloadable desktop/mobile apps.

Q2) Do I need offers for a free tool?
Yes. Google expects an offers object; set price: 0 and the correct price Currency.

Q3) Can I add ratings if I don’t show reviews on the page?
No. Only use aggregate Rating if you display rating value and count on the page to avoid manual actions.

Q4) Why doesn’t my rich result appear immediately?
Rich results are not guaranteed. Ensure the page is indexed, schema is valid, content matches schema, and give Google time to recrawl.

Q5) Where do I paste the JSON-LD?
Use a Custom HTML block (Kadence/WordPress) on the same page as the tool, wrapped in <script type="application/ld+json">…</script>

Try Our all-in-One JSON-LD Builder (General) — Organization, Article/BlogPosting, Breadcrumb and many more.

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